Tuesday, 12 April 2016

When do Creatives Need an Innovation Policy - As soon as they want to make designs real. Here’s How


When do Creatives Need an Innovation Policy? As soon as they want to make designs real. Here’s How. 


  In Creative Industries & Innovation Policy we see the entire model for the dessimination of design and innovation through the lens of simple internal policies that can push what is creative and breakthrough into the hands of users who may or may not know of their needs, desires or outcomes of the efforts of the parent firm. In this model, we see the delight and therefore unknown and sometimes pre-validated success. What ever company wants and what every user desires: design and innovation success.



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