What’s
the key to getting scientific research and design breakthroughs into the hands
of users. Put it into the hands of users. Fast.
In Approaches
to Marketing Scientific Research Services we see the fastest models and
material examples of the key factors to bringing design breakthroughs to the
market: fast models. Backed by validated scientific factors and user
experiences, the models become as simple as fail fast and fail often – and
written in 1998.