Tuesday, 3 January 2017

Predictors of the Survival of Innovations

Predictors of the Survival of Innovations details a clear ‘survival’ model for new product design and + R&D efforts. Organizational readiness, product manufacturability, aesthetic punch, all these factors contribute to launch success and oddly, it seems to boil down to 3 important levels.

Through the identification of three key success factors: anticipation of demand, profitability, technological maturity it creates a formula for anticipated return of a product. Great for assessing the success of ideas and NPD efforts inside emerging firms.

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