D-->DT-->DIY: Gregory N. Polletta Keynote at the Global DIY Summit

Please join me as I give the Keynote speech at the Global DIY Summit, a 2 day, conference at the Park Plaza Westminster Bridge Hotel, London, UK, Thursday June 11th & Friday June 12th detailing the intersection of design, design thinking and how this will shape the DIY firms of the future.  

This international conference has been attended yearly by over 500 Senior & C-Level Executives and Board members with 30 Industry Leading Speakers focusing on Design, Innovation Leadership, Finance and in the DIY world. 

                                

View All Of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

When the Radio (Shack) Goes Fuzzy Even After A Redesign

With the innovation of electronics hardware being at the forefront of expansion in the early 20th century, Radio Shack soared. Now even with a redesign, the firm collapses. Why? Design Complexity. Here’s why.

In a recent article Inside RadioShack’s Slow-Motion Collapse we see the full story of how a market reactive firm, formally a market proactive firm, deigned itself right out of business. But why? The breakdown of the experimenter due to simplistic design no longer being at the fingertips of innovators and inventors. Why? The sheer complexity of design has made tinkering, designing and inventing out of the reach of most and certainly the average and very clearly detailed in The Appearance of Creative Behavior in Later Stage Design Processes but not if design thinking is embedded in the retail experience.

 

 

                  

Visit the entire iGNITIATE blog history here

Design for “Intended and Anticipated” not Needed? Yes.

The attitude of “I’ll know it when I see it” or “They don’t know what they want until it exists” is usually at conflict with investors demands for ROI risk reduction. How can you beat this roadblock. Here’s how.

 

In Which Research in Design Creativity and Innovation? the breakdown of “new products should be designed for intended and anticipated consumer usages” shows the attitude of what people don’t even know they know they need. Why do designers do this? What is the purpose of creating what has not been created? Behavioral changes for philosophical vision and firms that do this succeed.

 

                  

Visit the entire iGNITIATE blog history here

Design the Firm Just as Important as Design the Object

Often we hear, so how can you design a firm which embodies innovation? of course with “innovation” being mangled into everything “Apple” Here’s how.

 
In the recent details of Making It Happen: Beyond Theories of the Firm to Theories of Firm Design the outline gives the sense that an innovation design firm is separate from a firm that focuses on developing new products and services that are not currently in the market. This is not the definition of innovation. Starting here, we see the value of encoding design thinking directly in the DNA of a design centric organization. A great model for company creation.

 

                  

Visit the entire iGNITIATE blog history here

Symbols Things Actions Thoughts – Designs New Embodiment

What is the point of design and design thinking clients often ask. Permanence. From here the only question is how that is turned into profit for those firms involved in such an investment. Here’s how.



With typical academic fervor in Design Research and the New Learning it becomes clear the mechanisms of how firms can embody the clarity of turning Symbols Things Actions Thoughts into ROI for design thinking centric projects and clients.

                                

View All Of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

May the (Darth Vader Design) Force Be With You (Tesco)

The subtlest of clues leads to the greatest of results and in particular when one of the UK’s largest retailers flirts with influencing millions. And all through design. 

In a recent and influential set of research Understanding Consumers' In-store Visual Perception: The Influence of Package Design Features on Visual Attention we see the basic mechanisms for an incredible array of tools capable of allowing the subtlest of design changes to have the maximum impact on buyers, the utility, function, and of course perception. In this case, the force is strong with Tesco's new milk container design now seen all over London and the UK nationwide.  

                               

Visit the entire iGNITIATE blog history here   

Innovate or Die – A Playbook for Active Designers

What are the mechanisms for challenging the status quo? What are the ways that innovators are able to continually push the boundaries of what is possible within the context of “newness” here’s how:

 

 

When the home water filtration market needed a boost where did they turn? Design. How could Britta the major tour de-force in water systems turn their aging $15 system into an object that could stand out in a museum for it’s clean lines yet hefty price tag? Design. Innovate or Die – A Playbook for Active Designers we see the basic underpinnings of the way

 

Visit the entire iGNITIATE blog history here

Demanding Design Dominant Decisions

How often is it that within a conservative and non-design driven regional or sometimes even international city, the notion of design is removed from the equation on order to maintain a sense of cultural balance – a conservative approach? Often.

 

 

But how can European design thinking influence and even change not only the perception of radical modernity but at the same time push the boundaries? In Deciding About Design Quality and Design Perception we see how in exacting details. An excellent example of simple mechanisms to bring advanced thinking to geographic locations through physical space design.

 

Visit the entire iGNITIATE blog history here

Kinetic Retail – If it Moves it Grooves

When a physical experiments in experiential design translates into a monetary gain for owners of large retail establishments, the focus for further exploitation of this is a topic of high interest. But how can it be done easily so as to not distract from the end users perception of artistic intent? Simple. Hedonism.

 

 

In The Kinetic Quality of Store Design: An Exploration of its Influence on Shopping Experience we begin to see a stochastic sampling size large enough to have influence on the assumptions of how design direction can directly effect bottom line ROI when evaluating if one particular design direction is better than another in artistic intent in the design environment.

 

Visit the entire iGNITIATE blog history here