Design and Engineering – A 2 Minds Model for Breakthroughs

The mind(s) of the design creator are not one and contrary to the belief that they can be one is the root cause for innovation failure. But how can this be alleviated? Here’s how.

When the necessity to separate the design and engineering function is demanded from investors, labs, corporations and organizations who focus on the compartmentalization of these functions, innovation becomes limited. Time to deliver these innovations however is increased as compartmentalized function based attributes of new product development organizations is well knows. However in the small tight teams of firms such as Whatsapp (13 people in the total design and development team) the coupling of the enginnering and design fuctions can not be more easily seen. In A DescriptiveFramework Of The Design Process From A Dual Cognitive Engineering Perspective we see the basis and tools necessary to make this happen. This is one of the key components for the delivery of true innovations and ground breaking new product development efforts. 

                               

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Conceptual Blending: Cultural Referencing for Innovation

When design is left to it’s own, it’s as if leaving a musician in a sealed room. But not with mechanisms for blending external stimulus? Correct.

Design when left to its own devices has the choice to focus on the purely mechanical capabilities of function to determine it’s output or the relative nature of temporal and physical form to content with. But when the factor of archetype and cultural blending is implemented a whole other form of innovation is experienced.

In A Case Study On Design With Conceptual Blending several tools are defined and their application to allow design to take it’s place and build upon cultural references thus producing a conceptual blending output that further aligns itself with the values of users and well as those guided by the archetypes the cultural underpinnings evoke. End result: value. 

                                

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Design Repositories – Engineering Inspiration

When the mechanism for innovation is the mother of invention there are only a few ways that the purpose for this innovation takes place. Is there a way to increase that? Yes, and here’s how.

As defined in The Development Of A Repository Of InnovativeProducts For Inspiration In Engineering Design the possibilities of function subtraction and the utility of innovating functions are carefully weighed. What is found?

Both are required to continue to improve the value of products. But what happens when a toothbrush is enabled with Bluetooth and can speak to you and understand your interactions with it? Then what? This is the value of design repositories used for the engineering purpose of further enabling the inspiration cycle so necessary in the lives of engineers and designers not only for the motivation but also for the continued development of the art of their efforts. It is these tools as described above that give engineers and designers the drive to push forward. 

                               

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Breaking the Design Fixation – It’s all in the Innovation Flow

Limitations are the basis for all finalized & developed output: engineering and economics cannot be ignored. But what about when this is exactly what you must avoid?  Here’s how.

As fully and perfectly detailed in Examining Design Fixation In Engineering Idea Generation: The Role Of Example Modality we see the basis of limitations placed on designers and engineers when R&D for new product development efforts are taking place. The limitations for this are therefore initially visual and quickly become functional based on the capability of the mechanisms used to produce said designs with the final limitations being placed by the economic ramifications of the manufacturing process.

What be comes apparent is the mechanisms and mentalities of the views that that the designers hold when the initial investigations of the typologies to be investigated are completed. Simply, what you see is the 1^st limitation of the possible domains that you might investigate. By removing limitations from the 1^st instances, the expectations become limitless and innovation is able to flow freely. Value is then a byproduct that cannot be ignored when breakthroughs are realized.

                                

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World Retail Congress Honors REUTPALA

As reported by the World Retail Congress, last week, at the Rome Cavalieri, the retail industry gathered to celebrate the achievements of retailers over the past year. 

The winners were presented with brand new 'REUTPALA'  awards trophies by Gregory Polletta, Professor and Founder, of iGNITIATE. Congratulations to the winners! 2015 World Retail Awards winners:

* Lifetime Achievement Award for Design and Retail: Alberto Alessi

* Future Retail Challenge: Hong Kong Polytechnic University sponsored by Li & Fung

* Young Retail Entrepreneur of the Year (sponsored by MasterCard)
Nitin Passi, Founder & CEO, Missguided.com
 
* Retail Transformation & Reinvention (sponsored by Boston Consulting Group)
Primark
 
* Retail Advertising Campaign of the Year (sponsored by Mall of Qatar)
M&S “For Every Milestone”. RKCR/Y&R
 
* Store Design of the Year
Hamleys World, Moscow by Fitch
 
* e-Commerce Retailer of the Year (sponsored by JDA)
JD.com, China
 
* Outstanding Leadership Award (sponsored by Korn Ferry)
Paul Marchant, CEO, Primark
 
* Retailer of the Year (sponsored by IBM)
Alibaba

Covered by WRA London; InStore Magazine Italy; EIMAGAZINE Rome; Twitter at #WRC2015 and #WRA2015; iGNITIATE USA; Retail Week, UK; Hunt Review UK; Fashion Mag UK; WRA UK; Drapers UK; WRC UK; WRA London; Chainstore Magazine, UK; Future Retail, UK; WN.com USA; Abomous USA; Toyworld, UK

                               

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The World Retail Congress unveils REUTPALA at the Cavalieri, Waldorf Astoria Hotel Rome

REUTPALA, produced with prototype stainless steel 3d metal printer technology by Gregory Polletta, contains the origin of retail - the connection between the maker/giver & receiver. 

Designed and produced by Gregory Polletta, it was completed over a 300+ day R&D period with 10+ international partners with prototype 3D metal printing technology connected to the ENPC PhD Engineering / MBA program in Paris, RCA's RapidFormRCA program London, and the Imperial University London's Manufacturing Futures Lab part of the Mechanical Engineering 3D printing program.

REUTPALA is the juxtaposition of utpala - “longevity or renewal”, “to burst open”, “youth” and that of the future of retail. REUTPALA is a symbol and when examined closely inside the victory of the spirit of giving and receiving with two hands is preserved. The typology of REUTPALA allows it to keep the brand identity of the World Retail Congress in a prominent position on a person’s desk yet obsecured by the object itself, a reminder of the worldly spirit of giving and receiving.


The Award was given to: 

• Alberto Alessi Lifetime Achievement Award for Design and Retail
  Accepted by Matteo Alessi
• Nitin Passi - Founder & CEO, Missguided.com
  Young Retail Entrepreneur of the Year
• MudoRetail
  Transformation & Reinvention Award
• PrimarkRetail
  Transformation & Reinvention Award
• M&S "For Every Milestone"
  Retail Advertising Campaign of the Year
• Hamleys World, Moscow by Fitch
  Store Design of the Year
• JD.com, China
  e-Commerce Retailer of the Year
• Alibaba
  Retailer of the Year
  Accepted by Jingming Li - Group VP & Head of US for Alibaba

Covered by WRA London; InStore Magazine Italy; EIMAGAZINE Rome; Twitter at #WRC2015 and #WRA2015; iGNITIATE USA; Retail Week, UK; Hunt Review UK; Fashion Mag UK; WRA UK; Drapers UK; WRC UK; WRA London; Chainstore Magazine, UK; Future Retail, UK; WN.com USA; Abomous USA; Toyworld, UK

                               

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Where are the Front and Backstages of Innovations ?

What are the key differences between public and behind the scenes uses of innovation? These are.

When a firm utilizes “innovation” the mechanism for dissemination of breakthroughs is radically different? Why? Any number of political, design, ego, financial and technical reasons. How can this be mitigated to bring breakthroughs out faster and without error. In Front And Backstages Of The Diminished Routinization Of Innovations: What Innovation Research Makes Public And Organizational Research Finds Behind The Scenes  we see how and how designers can take advantage of this to move things faster than ever before. 

                               

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