The
mind(s) of the design creator are not one and contrary to the belief that they
can be one is the root cause for innovation failure. But how can this be
alleviated? Here’s how.
When
the necessity to separate the design and engineering function is demanded from
investors, labs, corporations and organizations who focus on the
compartmentalization of these functions, innovation becomes limited. Time to
deliver these innovations however is increased as compartmentalized function
based attributes of new product development organizations is well knows.
However in the small tight teams of firms such as Whatsapp (13 people in the total
design and development team) the coupling of the enginnering and design
fuctions can not be more easily seen. In A DescriptiveFramework Of The Design Process From A Dual Cognitive Engineering Perspective
we see the basis and tools necessary to make this happen. This is one of the
key components for the delivery of true innovations and ground breaking new
product development efforts.
