Want Full Eco(control) Design? Design Physical & Digital Products

Investors don't like physical products? Why? Physicality costs & yet, Digital is as fleeting as haute couture. Are there options? Yes. Think like Gillette for the 21st century - physical + digital design. Here's how:

Wired Labs has a good starting point: Bundling Digital and Physical but that is just the beginning as the investigation is where the juice comes out: 

     1) Ask why do it at all and what is this new thing that people are going to carry around?

     2) See who's done it, so many have: Jawbone, UP, Brawn Electric Shavers w/skin sensors, naturally MP3 players, but there are others: Swifter, Roomba, Canary, etc. - we've examined these before.

     3) How's it going to expand over time as if it isn't a platform and it can't learn or adapt what's the point? 

     4) Planned obsolescence for alternative purposes: you've still got your old laptop around somewhere using it for other purposes? There are whole companies dedicated to recycling - yet another part of the ecosystem that your firm should be owning

And these are just a few of the ways. 

Naturally through disruptive design, there are a host more. 

                                

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Conceptual Blending: Cultural Referencing for Innovation

When design is left to it’s own, it’s as if leaving a musician in a sealed room. But not with mechanisms for blending external stimulus? Correct.

Design when left to its own devices has the choice to focus on the purely mechanical capabilities of function to determine it’s output or the relative nature of temporal and physical form to content with. But when the factor of archetype and cultural blending is implemented a whole other form of innovation is experienced.

In A Case Study On Design With Conceptual Blending several tools are defined and their application to allow design to take it’s place and build upon cultural references thus producing a conceptual blending output that further aligns itself with the values of users and well as those guided by the archetypes the cultural underpinnings evoke. End result: value. 

                                

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Want Design and Creativity? See how operating firms utilize it.

How are firms utilizing research as related to design creativity? By not ignoring the importance of innovation groups/team and their impact on a firms capability to launch

Which research in design creativity and innovation? details the underpinnings and specifics for the necessity to use an integrated approach to how design and creativity in an organization can be directly translated to ROI and quicker launch times for getting new products to market and in that a way to increase the likelihood of success in the market.

                                

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Small Firms Push Design Innovation Faster Than Any Other

The understood rubric is that younger more established firms are consistently able to innovate where large firms are not due to the specialized nature of large firms focusing on clients and a clients specific needs as an outsourced services model which is replicated and sold to other like minded firms rather than as an experimental lab model specifically designed to increase the likelihood of creating breakthroughs.
 

In How Technology-Based New Firms Leverage Newness and Smallness to Commercialize Disruptive Technologies (Design) we see the clear indication of how this is achieved via “an early mover pursuing the mainstream market with a radical technology is more likely to succeed because resource-rich incumbents will face difficulties in trying to follow. However, an early mover into a broad segment with an incremental product is more likely to be overtaken by late-entering incumbents as the incumbent has an existing brand and reputation, as well as vital complementary assets”

                                

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Want Design Research to Lead to New Learning? Here’s How

Sometimes the question is not if new designs can lead to breakthroughs or new product development and incredible ROI, rather the question is can design and design research lead to new learning that can THEN be turned into the above. But how can this be done easily?
 

In Design Research and the New Learning we see several of the mechanism, tools and techniques to turn a basic system for design creativity into a model for the learning organization and therefore an innovation center for excellence within any firm.

                                

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The Secret To Design Innovation? It's hidden in plain sight.

Digging with fixers is what separates the innovators from the also-rans. Thomas Edison did it. Reed Hoffman did it. Steve Jobs in the beginning did not but then quickly learned to. So who in your firm is sifting and then fixing what they find? 

Examples of this abound at Salone Del Mobile the worlds largest design fair in Milan however for the more academic desires examples can be seen with Right Ideas in the Wrong Places and then uncovering Secrets of Design Innovation via the key of observing those who are knee deep in the process and in situations of just do it to create differentiation in their work. While this is related to advanced R&D process where the output is different the principal still holds true. Some of the tools can be examined above and through the posts here and on the iGNITIATE blog. Happy fixing!

  

                    

   

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