Design, Novelty and Innovation Come Together when Design Confidence Exists

The Botticelli Beauty Paradox is a reality of emerging utilization for one simple reason: usability, investments necessary for real engineering dominance and desire occupy a single space in the future. In the present, they morph and sway for the dance of acceptance but it does not have to be this way.

In Data Intensive Evaluation Of Design Creativity Using Novelty Value And Surprise we see the clear indications of the occupied regions of the model for beautiful new product design and engineering to exist in the world when no expectations had been been previously constructed. When these manifestations are so unexpected as to be undetectable, dissonance occurs. In the example of the Apple Newton, more than 10yrs ahead of it's time, these devices and capabilities all within the top 1% of the novelty also received such high “raw” surprise values that because they were not adjusted for confidence, the ensuing influence on usability severely limited their adoption. Why? Usage patterns that approach the basis for continued market dominance ( and often based on Geoffrey Moore's, Crossing The Chasm timing models ) mean extended acceptance curves. Beautiful future design it can be said, is often a timing manifestation more than anything else. 

  

                    

   

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Apparently Innovative Products Means Creative Storytelling

It might be just one of those things when it comes to beauty and the ability to convey this with a story in the light of the investment necessary for real engineering dominance but in the case of "innovation" it's creative storytelling that seems to trump it all.

In Product Creativity Assessment Of Innovations Considering The Creative Process the 4 basics of product capabilities are compared to each other: Engineering - technical advancement; Design - aesthetic appeal; Marketing & Storytelling - creativity level; and Finance - purchaseability are compared to each other. What becomes surprising is that somehow, storytelling and the ability to connect to ( but not specified ) different storytelling groups, Trumps the other more specific and measurable factors. Simply, art is what impacts ROI more than any other factor give a equalized product capability. With cases where there is a superior capability in the other 4 areas, when combined with storytelling there is even higher a jump in product desire. Art it seems trumps design again.

                                

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Want Quick Creativity? It's Mostly Been Parametric But It Soon Might Be Par-Ai-Metric

Throughout history, it has almost always been pencil, eraser and paper that designers rely on to quickly translate raw idea and visual representations into objects that can be manifested and therefore sold. There have been countless hair dryers and waste paper baskets and the artistic capability of these objects allows for their constant sales and therefore the continual flow of capital and ROI to investors. The speed however which design can now be moved from paper through the design workflow has been radically altered after the introduction of Geometric Modeling, then Algorithmic, and then Parametric modeling. Due to the capability of Parametric or "stretchy" and later programmatic script based modeling this has allowed designers to create design quickly and adapt it to the changing whims of investors. However, this still requires an incredible set of design software and engineering capabilities. This however is radically changing.

In Creativity And Parametric Design Comparing Designers Cognitive Approaches With Assessed Levels Of Creativity we see the breakdown of 3 approaches: a) combined open design and parametric design provides better support for creativity than either the geometric or algorithmic approaches in isolation while b) simple text-based parametric design approaches produce more algorithmic activities, thus final design results are more unexpectedness which can also support creativity but leaves final outputs more likely to be rigid in their design language however c) In parametric design, the solution-driven approach (rather than the problem driven approach) is more effective for supporting creative outcomes as well as divergent thinking thus increasing the likelihood of unexpected designed results.

                                

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Variety Is The Spice Of Life And What Makes Successful Products - But Only During Design

It's no surprise that variety without a functional capability is art, but when novel functional capability becomes a unique selling point within the design aesthetic of a product success is often well established. Via The Metrics Of Novelty, Variety, Quality, And Quantity Of Designs a model presented at a recent The INTERNATIONAL DESIGN CONFERENCE shows a rock solid model for the way to not only evaluate and measure design capability for novelty but the mechanisms of why and how it all can come together in successful products.

Make no bones about it, these details and models are not for the faint of heart, but like all initial research the transition between raw scientific understanding and a simple tool to utilize this functionality is the key to more specific ideation and selection of products to launch. High art, high design, and high couture production are only the 1st steps in the movement to design imagery and influences that take average products and make them best sellers

                                

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Design and Innovation Does Not Shy Away from Conflict It Embraces It

Design is no stranger to conflict, it is the basis for the creative process, the force that drives the sometimes blatant necessity to be different - at the forefront of the state of the art. Art is, by it's definition the uniqueness necessary to differentiate one possible outcome for a configuration for success - or when all else fails to copy and slightly modify someone else's work. But what happens when complex groups are involved for the purpose of averaging a set of needs by customers who are not able to see the whole picture for products and services that they do not even know they need or want yet. This is where conflict for transformation change kicks in.

Skillfully defined by S.A.K. Friis and the Kolding School of Design in their analysis of Conflict As A Driver For Transformation In Creative Teamwork  we can see the full picture of the tools and mechanisms necessary to effect radical change in organizations, products, and services. This also knows no bounds for effecting innovations in R&D Labs where heavy
 investment costs can directly effect the success or failure of market changing endeavors.

  

                    

   

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Influence, Novelty And Solution Generation - Making Design Evolution Happen

New products are often thought of as functional, and artistic projects for the sake of creation but the reality is functionality thinking limits. The reality is that variety, a significant difference is seen between nonfunctional ( desires ) and hard functional requirements. Limiting desires and room to move within the artistic space for design could not have been better identified by Emily Worinkeng, Shraddha Joshi & Joshua D. Summers 

The reality of the design world, architecture and often product definition and entrepreneurship is that nonfunctional requirements, typically captured as constraints on the design space ( user desires and the designers own interpretation of what is needed ) often serve ( as a measured quantity ) to not only enablers ideation but novelty and variety and as show in a few previous discussions here and with clients, clearly leads to an understanding of the mechanisms of disruptive design coming together to create successful products.  

                                

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