The intersection of design and art is a line often crossed and certainly danced upon. And here is how that dance unfolded with
The Making of REUTPALA for the World Retail Congress
REUTPALA is the completely
redesigned award for the World Retail Congress with it's origins in retail and the connection between the maker/giver and the receiver. REUTPALA is the
juxtaposition of utpala - “longevity or renewal”, “to burst open”,
“youth” and that of the future of retail. REUTPALA is a symbol and when
examined closely inside, the victory of the spirit of giving and
receiving an award, a reward with two hands is preserved. The typology
of REUTPALA allows it to keep the brand identity of the World Retail
Congress in a prominent position on a person’s desk yet obscurified by
the object itself, a reminder of the worldly spirit of giving and
receiving.
The design and engineering for REUTPALA took
almost 300 days of R&D with more than 10 international partners and
manufactures using advanced 3D Metal Printers in conjunction with 3
university laboratories in 3 countries and the team at iGNITIATE. The
result is a spectacular example of advanced design, manufacturing and
production techniques. The award is given to some of the world
most prominent leaders in retail including a 2015 special lifetime
achievement award given to Alberto Alessi for his incredible
contribution to design and retail world wide.