Small Firms Push Design Innovation Faster Than Any Other

The understood rubric is that younger more established firms are consistently able to innovate where large firms are not due to the specialized nature of large firms focusing on clients and a clients specific needs as an outsourced services model which is replicated and sold to other like minded firms rather than as an experimental lab model specifically designed to increase the likelihood of creating breakthroughs.
 

 
In How Technology-Based New Firms Leverage Newness and Smallness to Commercialize Disruptive Technologies (Design) we see the clear indication of how this is achieved via “an early mover pursuing the mainstream market with a radical technology is more likely to succeed because resource-rich incumbents will face difficulties in trying to follow. However, an early mover into a broad segment with an incremental product is more likely to be overtaken by late-entering incumbents as the incumbent has an existing brand and reputation, as well as vital complementary assets”

                                

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The Innovators DNA ? The Designers DNA !

DNA, the basic building blocks of life are often associated with individual capabilities and linked strongly with behavioral and physical prowess. More is the likely hood to think that the capabilities for learning and re-programming these characteristics are more hard coded than the software model of re-programming.
 

In The Innovators DNA a 3500 person statistical zeitgeist performed by INSEAD some of the these assumptions were heavily challenged and as such 4 basic factors were identified Associating, Observing, Experimenting, Questioning, Networking which top “innovators” have identified with them. What is lacking however is the correlation between personality profiles of these “innovators” to determine if they were merely incredible executors OF innovations - in the case of Jobs via his famous raiding of Xerox PARC employees to build the Mac. To this a more specific question is what is the Design Innovators DNA via the article What Personality Traits to Designers Share related to those who make breakthroughs themselves like Douglas Engelbart in 1968 who was the designer of the mouse, the graphical user interface, and many of the other breakthroughs that led to continued work at Xerox PARC and then “borrowed” by Apple.
Englebarts seminal work in 1968, years before the emergence of the internet via ARPANET, DARPANET, TCP/IP or any of the modern day machinations of the internet show the true designers / innovators DNA in action.
 

  

                    

   

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Design Tools – Choice Equals Choices

Even a screwdriver can be used as a hammer and even more so in design enabled situations however the necessity to use the correct abstract capabilities for advanced software tool selection is a process based on the necessity of the environment and the client in question.

 

 

This is no better described than in Classes of design — classes of methods — classes of tools where a rigorous yet fully understandable method for choosing advanced design tool systems translates into a simple criteria for maximized new product design initiatives.

 

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Experimental Design & Design Experimentation – Find the (Bleeding) Edges

What are the ways that designers and innovators create the next generation of what is to come. By finding the edges and the exploiting the boundaries of these edges through experimentation and experimental design.

 

 

In Experimental Design: Design Experimentation we see some of the mechanisms clients and firms wishing to exploit design thinking can create the next wave of new products and services through the use of specific commercialization techniques, scientific design principals, aesthetic investigations, case study and quadrant oriented analysis models to name just a few.

 

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