Tuesday, 12 April 2016

When do Creatives Need an Innovation Policy - As soon as they want to make designs real. Here’s How


When do Creatives Need an Innovation Policy? As soon as they want to make designs real. Here’s How. 


  In Creative Industries & Innovation Policy we see the entire model for the dessimination of design and innovation through the lens of simple internal policies that can push what is creative and breakthrough into the hands of users who may or may not know of their needs, desires or outcomes of the efforts of the parent firm. In this model, we see the delight and therefore unknown and sometimes pre-validated success. What ever company wants and what every user desires: design and innovation success.



 Share on Linked-In        Email to a friend         Share with a friend on Facebook          Tweet on Twitter           Share on Google+




. . . . . . . . . . . .

Tuesday, 5 April 2016

The Approach of Scientific Research & Design Breakthroughs – Get it out Fast.


What’s the key to getting scientific research and design breakthroughs into the hands of users. Put it into the hands of users. Fast. 


  In Approaches to Marketing Scientific Research Services we see the fastest models and material examples of the key factors to bringing design breakthroughs to the market: fast models. Backed by validated scientific factors and user experiences, the models become as simple as fail fast and fail often – and written in 1998. 




 Share on Linked-In        Email to a friend         Share with a friend on Facebook          Tweet on Twitter           Share on Google+




. . . . . . . . . . . .

Tuesday, 29 March 2016

The Creative Sector Inside Innovation ? Yes, But How?


How can Design define Target vs Cultural and still Innovate? Here’s how. 


  In Placing the Creative Sector in Innovation we see the key differences between Target Product & Profile and Cultural Product & Process to ferret out the most difficult of new product development capabilities. In this we see the clear path: utilizing them both fills the entire process and edges. Design is not either or but often and, therefore more than can be achieved holistically than the sum of it’s parts. 



 Share on Linked-In        Email to a friend         Share with a friend on Facebook          Tweet on Twitter           Share on Google+




. . . . . . . . . . . .

---