Symbols Things Actions Thoughts – Designs New Embodiment

What is the point of design and design thinking clients often ask. Permanence. From here the only question is how that is turned into profit for those firms involved in such an investment. Here’s how.



With typical academic fervor in Design Research and the New Learning it becomes clear the mechanisms of how firms can embody the clarity of turning Symbols Things Actions Thoughts into ROI for design thinking centric projects and clients.

                                

View All Of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

May the (Darth Vader Design) Force Be With You (Tesco)

The subtlest of clues leads to the greatest of results and in particular when one of the UK’s largest retailers flirts with influencing millions. And all through design. 

In a recent and influential set of research Understanding Consumers' In-store Visual Perception: The Influence of Package Design Features on Visual Attention we see the basic mechanisms for an incredible array of tools capable of allowing the subtlest of design changes to have the maximum impact on buyers, the utility, function, and of course perception. In this case, the force is strong with Tesco's new milk container design now seen all over London and the UK nationwide.  

                               

Visit the entire iGNITIATE blog history here   

Innovate or Die – A Playbook for Active Designers

What are the mechanisms for challenging the status quo? What are the ways that innovators are able to continually push the boundaries of what is possible within the context of “newness” here’s how:

 

 

When the home water filtration market needed a boost where did they turn? Design. How could Britta the major tour de-force in water systems turn their aging $15 system into an object that could stand out in a museum for it’s clean lines yet hefty price tag? Design. Innovate or Die – A Playbook for Active Designers we see the basic underpinnings of the way

 

Visit the entire iGNITIATE blog history here

Demanding Design Dominant Decisions

How often is it that within a conservative and non-design driven regional or sometimes even international city, the notion of design is removed from the equation on order to maintain a sense of cultural balance – a conservative approach? Often.

 

 

But how can European design thinking influence and even change not only the perception of radical modernity but at the same time push the boundaries? In Deciding About Design Quality and Design Perception we see how in exacting details. An excellent example of simple mechanisms to bring advanced thinking to geographic locations through physical space design.

 

Visit the entire iGNITIATE blog history here

Kinetic Retail – If it Moves it Grooves

When a physical experiments in experiential design translates into a monetary gain for owners of large retail establishments, the focus for further exploitation of this is a topic of high interest. But how can it be done easily so as to not distract from the end users perception of artistic intent? Simple. Hedonism.

 

 

In The Kinetic Quality of Store Design: An Exploration of its Influence on Shopping Experience we begin to see a stochastic sampling size large enough to have influence on the assumptions of how design direction can directly effect bottom line ROI when evaluating if one particular design direction is better than another in artistic intent in the design environment.

 

Visit the entire iGNITIATE blog history here

Small Firms Push Design Innovation Faster Than Any Other

The understood rubric is that younger more established firms are consistently able to innovate where large firms are not due to the specialized nature of large firms focusing on clients and a clients specific needs as an outsourced services model which is replicated and sold to other like minded firms rather than as an experimental lab model specifically designed to increase the likelihood of creating breakthroughs.
 

 
In How Technology-Based New Firms Leverage Newness and Smallness to Commercialize Disruptive Technologies (Design) we see the clear indication of how this is achieved via “an early mover pursuing the mainstream market with a radical technology is more likely to succeed because resource-rich incumbents will face difficulties in trying to follow. However, an early mover into a broad segment with an incremental product is more likely to be overtaken by late-entering incumbents as the incumbent has an existing brand and reputation, as well as vital complementary assets”

                                

View All Of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The Innovators DNA ? The Designers DNA !

DNA, the basic building blocks of life are often associated with individual capabilities and linked strongly with behavioral and physical prowess. More is the likely hood to think that the capabilities for learning and re-programming these characteristics are more hard coded than the software model of re-programming.
 

In The Innovators DNA a 3500 person statistical zeitgeist performed by INSEAD some of the these assumptions were heavily challenged and as such 4 basic factors were identified Associating, Observing, Experimenting, Questioning, Networking which top “innovators” have identified with them. What is lacking however is the correlation between personality profiles of these “innovators” to determine if they were merely incredible executors OF innovations - in the case of Jobs via his famous raiding of Xerox PARC employees to build the Mac. To this a more specific question is what is the Design Innovators DNA via the article What Personality Traits to Designers Share related to those who make breakthroughs themselves like Douglas Engelbart in 1968 who was the designer of the mouse, the graphical user interface, and many of the other breakthroughs that led to continued work at Xerox PARC and then “borrowed” by Apple.
Englebarts seminal work in 1968, years before the emergence of the internet via ARPANET, DARPANET, TCP/IP or any of the modern day machinations of the internet show the true designers / innovators DNA in action.
 

  

                    

   

View All Of iGNITIATE's Design, iNNOVATION and iNSIGHTS here

   
      

###  

  ................................................................................ 

   

####

   
#iGNITIATE #Design #DesignThinking #DesignInnovation #IndustrialDesign #iGNITEconvergence #iGNITEprogram #DesignLeadership #LawrenceLivermoreNationalLabs #NSF #USNavy #EcoleDesPonts  #Topiade #LouisVuitton #WorldRetailCongress #REUTPALA #WorldRetailCongress #OM #Fujitsu #Sharing #Swarovski #321-Contact #Bausch&Lomb #M.ONDE #SunStar

Design Tools – Choice Equals Choices

Even a screwdriver can be used as a hammer and even more so in design enabled situations however the necessity to use the correct abstract capabilities for advanced software tool selection is a process based on the necessity of the environment and the client in question.

 

 

This is no better described than in Classes of design — classes of methods — classes of tools where a rigorous yet fully understandable method for choosing advanced design tool systems translates into a simple criteria for maximized new product design initiatives.

 

Visit the entire iGNITIATE blog history here

Experimental Design & Design Experimentation – Find the (Bleeding) Edges

What are the ways that designers and innovators create the next generation of what is to come. By finding the edges and the exploiting the boundaries of these edges through experimentation and experimental design.

 

 

In Experimental Design: Design Experimentation we see some of the mechanisms clients and firms wishing to exploit design thinking can create the next wave of new products and services through the use of specific commercialization techniques, scientific design principals, aesthetic investigations, case study and quadrant oriented analysis models to name just a few.

 

Visit the entire iGNITIATE blog history here